Since government realised that social media could be a useful tool to communicate with the governed, there has been a noticeable trend towards departments espousing political propaganda using the medium. The latest being the following example:
— DCLG (@CommunitiesUK) February 5, 2014
Now, I so happen to disagree with the motivation behind this tweet. I actually think that central government shouldn’t be attempting to overtly influence local government decision making processes. If a local council decides it would like to increase council tax to make up for the shortfall in government spending, and are prepared to go to a public vote over the matter, then that is their right to do so (see Brighton). But I object more to the overt government propaganda contained within the image. It wouldn’t look out of place on some Tory promotional material, and therein lies the problem.
Messages such as that above should surely only be delivered by party political accounts, not by government departments? The civil service should be politically neutral. It has to serve the government of the day, not advance a particular political agenda (of course, it would be naive to suggest they aren’t complicit in cementing a particular political ideology). I would have no issue (although I would strongly disagree with the message) if such a tweet was sent from a Tory minister. I would expect nothing less from them. I would expect, however, a government department to avoid ideological crusades (I know, how naive am I?).
Of course, the truth is that the current government have a particular eagerness for politicising the civil service, turning it into a propaganda arm of whoever is in power. It is important that ministers are surrounded by people who are prepared to question government policy, rather than simply parrot it and push forward a particular ideology. Now, I accept that a certain agenda is bound to be pushed (these are government accounts), but it could surely be done without such overt politicisation (say, a tweet pointing out your rights if a council proposes an above 2% council tax rise)?
It seems to me that a government department should be raising awareness of individual rights with respect to government, dealing with queries from members of the public, pointing people to inquiries and reports or bills going through parliament etc. I don’t think they should be used to present a one-sided, highly politicised perspective on council tax increases. Leave that to the political parties and government ministers. One thing is for certain, government Twitter accounts should be increasingly handled with care. As the information they share becomes increasingly politicised, so their value rapidly diminishes. Information published by government should always be treated with care anyway, but as it increasingly pushes party political propaganda it becomes ever more difficult to determine what is reliable, and what is sheer political opportunism.